Search Engine Marketing - How to send a Press Release?

You need to consider Press Release as one of your marketing stretegy for SEM (Search Engine Marketing) it helps you to spread your important message across various websites, blogs and news media through RSS feeds, posts, trackbacks, tweets and other modes, thus creating a strong marketing buzz.

Few  points to consider for good PR article.

1. Identify a strong reason to publish an article, something that interest your audience

2. Pick the right keywords that you deal with your business for search engines

3. Add a logo, product image, free stuff that you can give away or even a catalog subscription

4. Proof read, select best distribution regions and media and publish

Here is link customer review of Coast Coin, rare coins and currency PR release.

Press release one of the services we offer for our Enterprise clients, ask us for SEO and SEM solutions to drive traffic to your website.

Mobile Solution for ERP Softwares, does it empower business owners?

Mobile space is growing faster each year with newer smart phones being introduced, the latest one is HTC Incredible powered by Android with 1GHz processor just enough to run all your office apps and to conduct your business. 

• What does this mean to small and medium business owners? 
• Does this new space empower them with more information at their finger tips?
• Do business owners really care checking their business on their phone while they are away from their office?

We are conducting a survey within our customer base to understand the business needs and if you think you can answer these questions please feel free to comment on this thread or send us an email by visiting www.Info-Sourcing.com 

Survey Questions

1. 1.    Do you have a smart phone like iPhone or Blackberry or windows based phones?

a.        If yes then, would you want to be able to check how your business progressing when you are away from your computer/office or remotely via phone?

b.      Has there been a situation where you needed to know certain information and you could have used to look up your Customer, Sales, Vendors etc that

2.     If you answered No to Question 1, do you think business owners would be moving fwd to purchase a smart phone to interact more easily with their backend ERP/Accounting/Sales system to have information at their finger tips?

a.       Do you see a potential in developing a mobile apps that interacts with ERP s/w to do certain tasks/activities?

3.3.  What would you pay for such kind of apps which provides instant access to your data?

4.  4.  Finally on scale of 1-to 10 with 1 being lowest and 10 being highest, how do you rate such features empowering business owners?

We will share our results and our findings with you all in few weeks from now.... stay tuned.

New Changes within IS for 2010

InterpriseSuite had new announcement that we were expecting for past few months, they announced today (Mar 8th, 2010) that they were internally acquired by group of private investors from Taylor Corp to kick start what was started earlier by Gary Harrison, to provide a great ERP product for customers and partners.

We look forward to work with new team (Gary, Curt and Yossi) as the work together to take this project to next step. With the change in management we have changes in physical locations too, the head office is moved from North Mankato, Minnesota to Culver City, California and relocation of support team from Cebu to Makati city.


We wish IS team that they bootstrap and get back on track to help its customers, partners and developers.

Several updates to our product line

• Release of “Version 5” (5.4) which will include…
• A number of new and improved features
• Support for Paypal and Google checkout on the cart
• Nearly 300 bug fixes
• Version 5.5
• Improved Inventory Posting
• Bug fixes
• Version 6.0 (Summer)
• Serial / Lot number Tracking
• Bin Tracking
• Plus much more…
• …and a few nice surprises.

eBay Plugin for Interprise Suite - Coming soon, eBay lowers listing fees

If you ever listed your products on eBay you would have come across eBay's expensive listing fees that had to be taken into consideration for listing your products with markup or having lesser profits.

But come March 30th 2010 eBay is dropping its listing fees lower allowing business owners to list more products and attract more traffic and more sales, a move that is welcomed by business.

Our eBay to Interprise custom utility will allow you to list your products from Interprise Suite on to eBay's site fully automated no need for double entry of  listings, it saves time, with eBay's new prices (Check their Fee Illustrator link) and our custom plug in you can now list all your products/ SKU's and drive more sales.

Call us for FREE demo of our innovative product to list your inventory on eBay and stay connected with Interprise Suite at all times.

Source: Read more about this eBay fees article on TechCrunch

E-Business made easy for Interprise Suite Customers

Happy New Year 2010, with new year let's roll up our sleeves and get under the hood to fine tune your business and get your vehicle on the road for better mileage. We claim ourselves experts at Interprise Suite solving some of the great mystery of ERP software and integration issues.

Our innovative Search Engine Optimization plugin (SEOptimizer) and Data Feed plugin (FeedBoost) will make your e-business easier, let us optimize your website within minutes maybe hours for 100,000 SKU's and get you readily indexed on search engines such as Google, Yahoo and Bing.

We are bringing our new innovative plugin FeedBoost to market allowing customers to configure, schedule and delivery data feeds to Google Base (Froolge), eBay and ShareASale affiliate marketing feed or better yet you need a custom feed we can customize it for you.

Feed your products over the web with our 2 new plugins. Feed your search engines for organic traffic through SEO and feed price engines for pay per click traffic.

Our team is dedicated to solve your business problems, we back it up with our great support available from our support portal www.MyERPHelp.com (registered customers only) website. Stay tuned for more details.

Step up for optimal performance & features

Step up to another version
Have you ever seen these fitness machine at your local gym, its called step up or climbing exercise. If you step on this for 30 minutes everyday you will have fat burning, calorie burning and resulting in great shape and performance.

In software world we do practice exercising, its called stepping up to higher version.
You start on Version 1 and work your way up to next available version. You need to upgrade when its most required for your business, identify the problems that you are facing with current version and if the new version resolves that problem or has new features then consider to upgrade.

We recently upgraded our client Quilters Warehouse from 5.3.1 to 5.3.2 and john at Quilters is very pleased with the new update for top 3 reasons.

1. The upgrade fixed memory leak problem thus allowing them to load data 3 times faster
2. It fixed issues with "Add to Wish list" feature for his e-Commerce & other fixes
3. Their business is in compliance with Payflow pro changes

With Hips & Curves we upgraded their website to 5.3.2 R2 fixes to keep them current with some important features required for their website so it performs better.

At every stage you need to consult your trainer they can identify problems and come up with work out session that fits your body & rhythm, just because there is a new workout machine doesn't mean you need to try it out.

Know your problems, discuss with your solution provider and come up with a plan to migrate to higher version, this would keep your business performing, it's your body, it's your Company but we are the trainers who can train you, so step up and feel better.

*On a side note 5.3.3 will be released shortly, another step up again ...

Email Communication can be made effective & pretty

Communication is “key” in any business, especially if it’s e-Commerce business; your ebusiness model expects that your customers order online and find answers for everything that they are looking for to make their purchase and avoid any phone calls.

Now that you have your customer list you might communicate weekly or monthly newsletter and keep them engaged on new products using email marketing software such as Constant contact/iContact, but what if you could communicate one-on-one with your customers regarding their recent order, or about failure of credit card or delay in shipment or other million things you can think of using Interprise Suite.

Interprise Suite makes it easy for you to communicate with their built-in Email feature, you can now email your customers, prospects, suppliers or employees from their ERP system and its all tracked within the single database.

If you plan to communicate via email why not use the html formatting for your emails so it looks nicer and puts your message across, since most of the email clients such as MS outlook, Google Mail, Yahoo and others support formatted html emails, and here is how to send formatted html emails out of Interprise suite.

How to send formatted emails from Interprise Suite

• Click on CRM tab in Interprise Suite and under tools menu double click Mail
• In your mail window click new "mail message", make sure to check if the format of the email is set to HTML and not to plain.
• Prepare and save your formatted html web page with relative links, we are going to make use of this in our html email
  
• With the new window dialog opened spot the "open folder icon" (3rd icon from left), click on it and it will prompt you to select the html that was saved, let it load it may take few seconds
  
• Now your formatted html is loaded, choose the recipient email address and click send, this shld send the formatted html emails, how cool is that
  

Also if its a generic email like newsletter or thank you note etc make sure to keep such email copies accessible online just in case your viewers weren't able to read via their email client they can always click the link and visit online and read about it, it’s a good practice and also helps in search engine optimization too.