How to market your eBusiness with Multi-Channels?

Your e-commerce website needs to grab traffic share from various channels that are available today, every year we have new source of channels making its way into the market.
In the initial days we had Search engines, Pay-Per-Clicks and Shopping engines, today we have Facebook shopping, marketplaces such as Amazon, eBay, Overstock, Sears and other giants where you could strategically place your catalog or products and  reach out to grab traffic, sales and revenue.

We at InfoSourcing have developed a multi-channel marketing programs for Small and medium business and having worked with our clients over past 6 yrs and managing advertising and marketing in multi-channels we have gained expertise. Our new SaaS model offering OneStopFeed.com automates the process of shopping feeds for Google Shopping, Bing Shopping and TheFind.com we also have eBay and Amazon feed exchange modules built for Interprise Suite.

Your Marketing priorities are based on your marketing budget and the type of product you are selling, here are few channels that are worth listing.

1. Search Engines - Organic the single most ROI
2. Pay-Per-Click - Google Adwords, MS AdCenter, Yahoo network
3. Amazon - Product Ads and Listing
4. ebay - Listing
5. Free Shopping Engines - Google Shopping, Bing Shopping and TheFind.com
5. Paid Shopping Engines - Pricegrabber, shop.com, shopping.com and others
6. Email Marketing
7. Facebook and Twitter marketing
8. 3rd Party integration with shopping carts, order mgmt
9. Multiple websites - Repeat steps 1 through 8

If you are online merchant you might want to consider some of the above channels to market and see its return on investment.

Visit http://www.Info-Sourcing.com - Interprise Reseller
http://www.OneStopFeed.com - Multi-Channel Marketing for Small and Medium business.

Google Products Data Feed Updates - Multi Channel Marketing

Google Products, free comparison shopping engine requires all merchants to provide their data feed with unique identifiers in their feed by May. 2011 this transition may require merchants to understand the need of unique identifiers in the feed.


We advise Interprise merchants to start working on gathering data such as UPC/EAN/ISBN/MPN fields in your database and modify your listing to reflect the latest changes and keep it ready, tested before the May deadline.

 If you are selling Apparel or custom made goods then you don’t have to meet this requirements but if all other merchants who are selling parts and accessories might need to submit either one of these unique product attributes UPC/MPN and if you are selling books then you might have to send ISBN number.


Now our plugin allows to choose Interprise fields easily and submit it to OneStopFeed services so your product listing is current and accurate for Google and other engines to showcase in their comparison engines.


For more updates on Google products visit Multi Channel Advisor Blog and to submit your listing to Google, Bing Shopping and TheFind visie Multi Channel Marketing program services at www.OneStopFeed.com and take advantage of affordable pricing and widen your reach of customers.