Social Media Optimization (SMO) - Does your Business need it?

Social Media Optimization (SMO) is the latest buzz word for marketing professional, so what is SMO? Is it important for your website to be optimized or enabled for Social media interactions?

With Facebook (FB) eating a major chunk of internet where people are posting comments, pictures, videos and everything they like or dislike and their friends interact and creating a whole new wave of online shopping or influencing the buying decision of the consumer or friends.

This is a new world just like what we had in early 2000's when SEO was the buzz word and people were trying to get their website optimized and attract traffic, now it's time for SMO so you can engage your fans, shoppers, consumers or friends to stay in touch and grow your fan base or customer base.

So what is Social Media Optimization and what sites should we target? We highly recommend the following social media websites that needs to be integrated with your websites.

1. FaceBook
2. Google Plus
3. Twitter
4. Blogs
5 YouTube
6. Bookmarking websites such as Digg and others
7. Amazon Wishlist
8. Others - there is always others category

Facebook - Increases your social interaction to the level you have wouldn't imagine, your website and products get viral, you add more friends, fans and create a brand. Facebook has largest social fans/friends and the leader in social media enabling Companies to push their brands and products by engaging them throughout the sales cycle of discovery, sales and feedback.

Examples:
Branding: We have FB integration implemented for Hips and Curves and since then they have gotten more likes on their products and they are able to brand their products on Social media.
Product Decision: Another way to use FB likes is by asking your shoppers or fans to decide which product is worth building and StyleFactory uses FB for product decision whether to build it or not.
-------------------------------

Google Plus - Next big thing after Facebook is the new Google Plus (G+) get your business account established and start populating with fresh news, updates and build a fan base so more and more people G+ or plus your website links this will all add into Google's Search algorithm for higher ranking.

This is going to get big,bigger than Facebook since Google is incorporating the Google Plus into their search engine algorithm so having a G+ pages just like FB pages is important so you can have the G+ button on your website or shopping site and all likes or plus would show up on your Google+ pages, we have setup InfoSourcing G+ page go ahead Plus it.

OneStopFeed Google+ pages account, so you get the idea go ahead and create your own business page and start to populate with posts and share them all over the website so you can engage more with your fans/followers, this will eventually show up on Google's search results.


-------------------------------
Twitter - Any tweets is highly recommended to keep your fans updates about the latest product or something that you found or discovered or something that keeps them engaged and again fresh content is impt for search engines.

-------------------
Blogs - Same thing as tweets just that you can post pictures, content rich description targeting keywords and keyphrase helps in SEO

---------------
YouTube - Any videos that can go viral or help your shoppers make the right decision post it.

---------------
Amazon Wishlist- This caught our attention Amazon introduced "Add to Amazon wish list" button so it's easy for shoppers to make their wishlist in common location and then get to it and shop off that list on any other sites. How cool is that?

Check out Amazon Wish list button working on Hips and Curves website
---------------

If your Ecommerce business then you should take a close look at optimizing your website for search engines and enabling your website with social elements, we could help you customize your website, enable social media optimization SMO for sites that are powered by Interprise Suite Ecommerce.

E-Business made easy for Interprise Suite Customers

Happy New Year 2010, with new year let's roll up our sleeves and get under the hood to fine tune your business and get your vehicle on the road for better mileage. We claim ourselves experts at Interprise Suite solving some of the great mystery of ERP software and integration issues.

Our innovative Search Engine Optimization plugin (SEOptimizer) and Data Feed plugin (FeedBoost) will make your e-business easier, let us optimize your website within minutes maybe hours for 100,000 SKU's and get you readily indexed on search engines such as Google, Yahoo and Bing.

We are bringing our new innovative plugin FeedBoost to market allowing customers to configure, schedule and delivery data feeds to Google Base (Froolge), eBay and ShareASale affiliate marketing feed or better yet you need a custom feed we can customize it for you.

Feed your products over the web with our 2 new plugins. Feed your search engines for organic traffic through SEO and feed price engines for pay per click traffic.

Our team is dedicated to solve your business problems, we back it up with our great support available from our support portal www.MyERPHelp.com (registered customers only) website. Stay tuned for more details.

Step up for optimal performance & features

Step up to another version
Have you ever seen these fitness machine at your local gym, its called step up or climbing exercise. If you step on this for 30 minutes everyday you will have fat burning, calorie burning and resulting in great shape and performance.

In software world we do practice exercising, its called stepping up to higher version.
You start on Version 1 and work your way up to next available version. You need to upgrade when its most required for your business, identify the problems that you are facing with current version and if the new version resolves that problem or has new features then consider to upgrade.

We recently upgraded our client Quilters Warehouse from 5.3.1 to 5.3.2 and john at Quilters is very pleased with the new update for top 3 reasons.

1. The upgrade fixed memory leak problem thus allowing them to load data 3 times faster
2. It fixed issues with "Add to Wish list" feature for his e-Commerce & other fixes
3. Their business is in compliance with Payflow pro changes

With Hips & Curves we upgraded their website to 5.3.2 R2 fixes to keep them current with some important features required for their website so it performs better.

At every stage you need to consult your trainer they can identify problems and come up with work out session that fits your body & rhythm, just because there is a new workout machine doesn't mean you need to try it out.

Know your problems, discuss with your solution provider and come up with a plan to migrate to higher version, this would keep your business performing, it's your body, it's your Company but we are the trainers who can train you, so step up and feel better.

*On a side note 5.3.3 will be released shortly, another step up again ...

Spend Less, Make More is Mantra of Interprise Suite and Hips & Curves believes in it....

With growing economy crisis, some decide not to spend, some spend it wisely and they grab the opportunity to scale their business, awaiting to grow as the economy picks, so is our client Hips and Curves located in Santa Monica, California selling plus size lingerie in e-tail (eCommerce) world, targeting niche market of plus size lingerie, hoisery, bras & panties.

Rebecca at Hips and Curves had few challenges with their existing warehouse management erp system before switching to Interprise Suite, they took advantage of Interprise Suite licensing deals by signing on early and having experienced resellers (TechXor and InfoSourcing) take care of their implementation, customizations and support.

Hips and Curves had enoromous challenges moving away from their warehouse erp system and needed a custom Interprise Suite solution.
We were able to customize their website look and feel, Search Engine Optimization (SEO), integration with Cybersource payment, real time stock availability of matrix items, EDI integration and other much needed features to run their ebusiness.

They opened up their business to the rest of the world (www.HipsandCurves.com) this morning, proven by the fact that their first order came from literally the other side of the world, and Rebecca rejoiced saying "Already the new site is paying off :) ..."

We are pioneers in implementing integrated e-Commerce solution for small, medium and large business and our motto is "Bring your web design and coffee, we will do the rest..."

If you want to Spend Less, Make More like Hips & Curves, contact us for a FREE demo and quotes....

IS advances to 5.3.2 version

With the new version around the corner, its time for upgrade for our existing customers. The new version brings few enhancements to base product with optimization done to web services for faster delivery of data, bug fixes, minor tweaks here and there.

Not much of change in ISE (E-Commerce) module but we did learn they are setting the base for intergating Google Checkout and PayPal integration with ISE, have to wait if it makes it in 5.3.2 or it gets pushed onto IS 2009 version.

Your Partner for Success in Interprise Suite ERP Implementation

QuiltersWarehouse.com specializes in providing one of the largest selections of books and quilt patterns over the web and retail store. Quilters Warehouse replaced their ERP system from Everest Software with Interprise Suite to scale their business with lower software cost and cutting edge technology.

Read more about our implementation and customization services delivered for Quilters Warehouse, find out how we tackled some of the challenges during this project, click here

E-Commerce Tips: Restricting or Enabling Countries you sell in ISE

Online retailers are often faced with challenges to sell their products online and restrict few countries where they don't operate or ship to, within Interprise Suite its easy to manage the countries where you operate and what shows on web for shoppers to register and buy.

Simple follow these steps to enable Canada/Other Countries:

Step 1: Go to System Manager Module > Country
Step 2: Search for Canada > Country, Canada will appear click on Detail tab
Step 3: Put check mark on the Show on Web , Save and Close then refresh the website registration page, then Canada will appear in the down for shoppers to register and checkout

It's essential for business owners to target their audience and yet simpler to use.

Search Engine Optimization (SEO) is made easier with SEOptimizer from InfoSourcing Inc

Scenario:
If you consider yourself an internet savvy person or if you want to grow your online business, you would have thought about "organic search results" on Google, Yahoo, MSN and other engines and how to get listed on their organic search results, you could always pay for advertising and get paid traffic, but organic has better ROI (Return On Investment) in long term.

Problem:
Now think about this, if you have e-Commerce catalog with thousands and thousands of products it would take months to optimize all of it.
How time consuming it would be to optimize all those pages so they are search engine friendly and they come up in SERP's (Search Engine Result Page) organically, ever thought about automating this process?

Solution:
We at InfoSourcing have made your SEO (Search Engine Optimization) easy with our innovative SEOptimizer (also know as Search Engine Optimizer) which automates the process of optimizing your Categories, Manufacturers, Departments and all your Web enabled Products within few minutes/hours (depending on the size of your catalog) and it doesn't stop there we also generate site maps for Google, Yahoo and MSN with all your product links.

We have optimized several e-Commerce websites for small and medium business and now we bring the same optimization standards and techniques to Interprise Suite e-Commerce (ISE/ Aspdotnet Storefront) customers to optimize their catalog with easy.

Results:
We recently optimized Quilters Warehouse website with our SEOptimizer and hola all the links are being picked up by search engines and within few weeks your website will be completely crawled and indexed and ready to compete with other websites on SERP's.

If you are interested to save time and gain organic results, then drop us an email at info@info-sourcing.com or visit our website www.Info-Sourcing.com

Tips for Installing Interprise Suite on Windows Server 2008 Enterprise Edition

If you are one of those who love challenges and dare to explore so you decide to install Interprise (IS 5.3) version on Windows Server 2008 then read this post before you attempt.

Firstly be aware of Windows Server 2008 its user interface is different compared to Windows 2003 and its purely 64 bit machine so you need buffer time to learn and execute your steps ....

Ok here we go...
1. Firstly read Bill dimes blog for installing Interprise Suite e-Commerce on Windows 2003 server. We need to do few steps in 2008, this blog helped me to get started ... Read Win 2003 instructions

2. Do Step 1 and Step 2 as per Bill's instructions, stop before you do step 3, why?
Since you're using Windows 2008/IIS 7.0, you no longer need to use aspnet_regiis
to set the .Net Framework version you want your application to run against.

What you do in IIS 7 is set the runtime version for the Application Pool your app will run in.

You can do that in the IIS Manager's User Interface or, programmatically.

Change from DefaultAppPool to Classic .Net Pool and this should enable you to run all .Net apps built to use Win 32 bit on 64 bit machines.










3: Do an IISReset and launch ISE (Interprise Suite E-Commerce) for Windows 2008 version

"Green Zone" business owners and shoppers need to understand

For those of you who love shopping online, there are 3 things that matter the most great price, free shipping and overall security of the website so you feel safe and secured to transact with your credit card information ....

Shoppers need to look for the "Green zone", when you login to any website which has EV SSL certificate installed, newer browsers such as Internet Explorer, Firefox and others will turn green on the url header bar as shown here, indicating its secure website for all kinds of transactions.

When site visitors see Extended Validation SSL, they know they can trust the site. Merchants benefit from the green address bar because it improves conversion rates and reduces shopping cart abandonment. Comodo's new Solution Spotlight will help prospective merchants understand the advantages of EV SSL. Check out the video at Comodo Solution Spotlight on EV-SSL, as well as other resources at secure.comodo.com/ev.

We at InfoSourcing are authorized resellers of Comodo Products, we help small and medium business with one stop solution for all your e-Commerce needs, contact us for some great Comodo security solutions for your website, but EV SSL from us and save more.

Buy EV SSL Certificate for $359 / yr - 2 yr period and save 20%, we will install Free for you.

Demystify PayPal for IS 5.3

As we work our way through IS 5.3 version and try to get our client migrate to Interprise Suite 5.3 version one of the critical components was PayPal as payment option, their business runs on PayPal (most of it) and it was key ingredient to go live with ISE (Interprise Suite E-Commerce).... After a week long of coding, testing and deploying we demystified PayPal for IS 5.3 version.

How does PayPal work with ISE 5.3?

Integrated PayPal now works ISE 5.3 version and its seamless, upon choosing PayPal as payment method option, shoppers can checkout and place order, upon which they will be automatically redirected to PayPal's website where the shopper needs to logon and click "Pay Now" and once payment is recieved they will be redirected to Order confirmation page on ISE website, there you go its demystified, the mystery of payments is solved for now....

Interprise Suite eBusiness Edition - Glimpse

An Glimpse of Interprise Suite eBusiness Edition -- As Interprise Suite gets ready for the finale in Las Vegas its latest all integrated eBusiness edition is getting wrapped up to be delivered with a punch for small business. We got the latest eBusiness edition which integrates the backend ERP with renowned ASPDotNet Storefront e-Commerce seamlessly.

The concept of ERP integrated with e-Commerce allowing publishing of the catalog easier for business owners and avoiding duplication of orders thus leveraging the concept of integrated software, very few software’s did this concept such as Everest Software and NetSuite, however none can deliver the punch Interprise eBusiness delivers and here are few reasons.

1. Interprise Suite and ASPDotNet Storefront is seamlessly integrated; you can enable every page of the ASPDotNet Storefront from Interprise Suite software.
2. You can control your catalog publishing to World Wide Web with a single click, "Show on Web" option allows you to sell your inventory to your shoppers.
3. All orders are recorded into Interprise Suite in real time and order status and tracking is transmitted in real time.
4. Finally you can now host your website on any dedicated ISP servers and your backend can sit in-house or co-located or at the ISP place separated by few inches or few thousand miles and it all works seamlessly without a glitch - never attempted before by leading ERP vendors.

We will be posting new features, product highlights and success stories as we explore more about this latest eBusiness edition. So keep tuned in.