Social Media Optimization (SMO) - Does your Business need it?

Social Media Optimization (SMO) is the latest buzz word for marketing professional, so what is SMO? Is it important for your website to be optimized or enabled for Social media interactions?

With Facebook (FB) eating a major chunk of internet where people are posting comments, pictures, videos and everything they like or dislike and their friends interact and creating a whole new wave of online shopping or influencing the buying decision of the consumer or friends.

This is a new world just like what we had in early 2000's when SEO was the buzz word and people were trying to get their website optimized and attract traffic, now it's time for SMO so you can engage your fans, shoppers, consumers or friends to stay in touch and grow your fan base or customer base.

So what is Social Media Optimization and what sites should we target? We highly recommend the following social media websites that needs to be integrated with your websites.

1. FaceBook
2. Google Plus
3. Twitter
4. Blogs
5 YouTube
6. Bookmarking websites such as Digg and others
7. Amazon Wishlist
8. Others - there is always others category

Facebook - Increases your social interaction to the level you have wouldn't imagine, your website and products get viral, you add more friends, fans and create a brand. Facebook has largest social fans/friends and the leader in social media enabling Companies to push their brands and products by engaging them throughout the sales cycle of discovery, sales and feedback.

Examples:
Branding: We have FB integration implemented for Hips and Curves and since then they have gotten more likes on their products and they are able to brand their products on Social media.
Product Decision: Another way to use FB likes is by asking your shoppers or fans to decide which product is worth building and StyleFactory uses FB for product decision whether to build it or not.
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Google Plus - Next big thing after Facebook is the new Google Plus (G+) get your business account established and start populating with fresh news, updates and build a fan base so more and more people G+ or plus your website links this will all add into Google's Search algorithm for higher ranking.

This is going to get big,bigger than Facebook since Google is incorporating the Google Plus into their search engine algorithm so having a G+ pages just like FB pages is important so you can have the G+ button on your website or shopping site and all likes or plus would show up on your Google+ pages, we have setup InfoSourcing G+ page go ahead Plus it.

OneStopFeed Google+ pages account, so you get the idea go ahead and create your own business page and start to populate with posts and share them all over the website so you can engage more with your fans/followers, this will eventually show up on Google's search results.


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Twitter - Any tweets is highly recommended to keep your fans updates about the latest product or something that you found or discovered or something that keeps them engaged and again fresh content is impt for search engines.

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Blogs - Same thing as tweets just that you can post pictures, content rich description targeting keywords and keyphrase helps in SEO

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YouTube - Any videos that can go viral or help your shoppers make the right decision post it.

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Amazon Wishlist- This caught our attention Amazon introduced "Add to Amazon wish list" button so it's easy for shoppers to make their wishlist in common location and then get to it and shop off that list on any other sites. How cool is that?

Check out Amazon Wish list button working on Hips and Curves website
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If your Ecommerce business then you should take a close look at optimizing your website for search engines and enabling your website with social elements, we could help you customize your website, enable social media optimization SMO for sites that are powered by Interprise Suite Ecommerce.