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Monday, June 27, 2011

How to market your eBusiness with Multi-Channels?

Your e-commerce website needs to grab traffic share from various channels that are available today, every year we have new source of channels making its way into the market.
In the initial days we had Search engines, Pay-Per-Clicks and Shopping engines, today we have Facebook shopping, marketplaces such as Amazon, eBay, Overstock, Sears and other giants where you could strategically place your catalog or products and  reach out to grab traffic, sales and revenue.

We at InfoSourcing have developed a multi-channel marketing programs for Small and medium business and having worked with our clients over past 6 yrs and managing advertising and marketing in multi-channels we have gained expertise. Our new SaaS model offering OneStopFeed.com automates the process of shopping feeds for Google Shopping, Bing Shopping and TheFind.com we also have eBay and Amazon feed exchange modules built for Interprise Suite.

Your Marketing priorities are based on your marketing budget and the type of product you are selling, here are few channels that are worth listing.

1. Search Engines - Organic the single most ROI
2. Pay-Per-Click - Google Adwords, MS AdCenter, Yahoo network
3. Amazon - Product Ads and Listing
4. ebay - Listing
5. Free Shopping Engines - Google Shopping, Bing Shopping and TheFind.com
5. Paid Shopping Engines - Pricegrabber, shop.com, shopping.com and others
6. Email Marketing
7. Facebook and Twitter marketing
8. 3rd Party integration with shopping carts, order mgmt
9. Multiple websites - Repeat steps 1 through 8

If you are online merchant you might want to consider some of the above channels to market and see its return on investment.

Visit http://www.Info-Sourcing.com - Interprise Reseller
http://www.OneStopFeed.com - Multi-Channel Marketing for Small and Medium business.


Sunday, June 26, 2011

Interprise User Conference Scheduled for August 23rd-26th in Las Vegas - Mirage

Just heard the dates are finalized for "Interprise User Conference Scheduled for August 23rd-26th in Las Vegas - Mirage"

Well finally we (partners, customers and the new mgmt team of IS) are meeting in "Mirage" Las Vegas since our last meetup in Sep 2008. I wld love to meet the new team and the old awesome team, hoping this seminar will be "Erupting nightly" with new features, new customers and new IS from Aug 22nd to Aug 26th ;)

Let us know who is making plans to attend the user conference by commenting on this blog....