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Monday, November 21, 2011

Happy Thanks Giving 2011 - Thank You For Your Business


Hello Business Owners,

We at InfoSourcing would like to wish all Interprise Customers, Re-sellers and Community members a very "Happy Thanksgiving 2011"
 

It's the time of the year when you thank your customers, vendors and developers, we would like to thank you all by giving away 10 Golden coupons for Google Adwords. 

If you haven't started advertising on Google Adwords yet, and are thinking of getting started with a new account then email us we can mail you or send you this personalized "Google Adwords Golden coupon" (Google sent us 10 coupons free) so we want to share it with new business like yours.

See attached picture, hurry we got only 10 coupons to gift, this is for new Google Adwords account ONLY, 1 per customer and use it before Jan 31st 2012.


Tuesday, November 15, 2011

Social Media Optimization (SMO) - Does your Business need it?

Social Media Optimization (SMO) is the latest buzz word for marketing professional, so what is SMO? Is it important for your website to be optimized or enabled for Social media interactions?

With Facebook (FB) eating a major chunk of internet where people are posting comments, pictures, videos and everything they like or dislike and their friends interact and creating a whole new wave of online shopping or influencing the buying decision of the consumer or friends.

This is a new world just like what we had in early 2000's when SEO was the buzz word and people were trying to get their website optimized and attract traffic, now it's time for SMO so you can engage your fans, shoppers, consumers or friends to stay in touch and grow your fan base or customer base.

So what is Social Media Optimization and what sites should we target? We highly recommend the following social media websites that needs to be integrated with your websites.

1. FaceBook
2. Google Plus
3. Twitter
4. Blogs
5 YouTube
6. Bookmarking websites such as Digg and others
7. Amazon Wishlist
8. Others - there is always others category

Facebook - Increases your social interaction to the level you have wouldn't imagine, your website and products get viral, you add more friends, fans and create a brand. Facebook has largest social fans/friends and the leader in social media enabling Companies to push their brands and products by engaging them throughout the sales cycle of discovery, sales and feedback.

Examples:
Branding: We have FB integration implemented for Hips and Curves and since then they have gotten more likes on their products and they are able to brand their products on Social media.
Product Decision: Another way to use FB likes is by asking your shoppers or fans to decide which product is worth building and StyleFactory uses FB for product decision whether to build it or not.
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Google Plus - Next big thing after Facebook is the new Google Plus (G+) get your business account established and start populating with fresh news, updates and build a fan base so more and more people G+ or plus your website links this will all add into Google's Search algorithm for higher ranking.

This is going to get big,bigger than Facebook since Google is incorporating the Google Plus into their search engine algorithm so having a G+ pages just like FB pages is important so you can have the G+ button on your website or shopping site and all likes or plus would show up on your Google+ pages, we have setup InfoSourcing G+ page go ahead Plus it.

OneStopFeed Google+ pages account, so you get the idea go ahead and create your own business page and start to populate with posts and share them all over the website so you can engage more with your fans/followers, this will eventually show up on Google's search results.


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Twitter - Any tweets is highly recommended to keep your fans updates about the latest product or something that you found or discovered or something that keeps them engaged and again fresh content is impt for search engines.

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Blogs - Same thing as tweets just that you can post pictures, content rich description targeting keywords and keyphrase helps in SEO

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YouTube - Any videos that can go viral or help your shoppers make the right decision post it.

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Amazon Wishlist- This caught our attention Amazon introduced "Add to Amazon wish list" button so it's easy for shoppers to make their wishlist in common location and then get to it and shop off that list on any other sites. How cool is that?

Check out Amazon Wish list button working on Hips and Curves website
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If your Ecommerce business then you should take a close look at optimizing your website for search engines and enabling your website with social elements, we could help you customize your website, enable social media optimization SMO for sites that are powered by Interprise Suite Ecommerce.


Interprise Suite Ver 6.0 Release Candidate 4 (RC4) - Update


The new version IS 6.0 RC4 seems pretty rock solid with installation and features. The new install has Card Scanning SDK which I wasn't quite sure and avoided not to install however the install won't go further if we don't install and ended up installing, other than that installation was a breeze.

New Features found
1. Under Customer Tab - New button called Associate Company Information - Not sure what it does but it's out there, any update on this ?
2. CRM tab - Lead drop down - Scan to Lead option looks like a new feature to scan your business cards and convert them to leads nice feature I guess this is where the Card scanning SDK was required, anyways it didn't work either
3. Inventory tab - External Cart Import Wizard - Plugin from eShopconnect try it with caution it will crash entire IS
4. Inventory tab - Bin Location wizard - Does this mean we can now allocate our stock to Location - Zone and Bin?? Couldn't figure out quite what it does or how to use it.
5. No changes in Item attribute feature

6. A new template look and feel for eCommerce website, it's way better than the earlier ones and it looks kind of neat and ready to use out of the box with few changes to images and colors.

Overall it's a good build, my first stab at it I didn't experience any errors or issues by running through entire process of creating leads, customer, quote, order and invoice and reversing the entry with RMA, Memo and running a customer statement just worked flawlessly.

Good job IS team, let's get the RC5 or the final build and get the ISE source code and SDK ready so we can test with some real data by migrating from older version.

Visit our website for more information about Interprise offerings and services

Tuesday, November 08, 2011

Case Study: Trusted Pet Pharmacy Allivet's Ecommerce solution

Allivet Pet Pharmacy Case Study - Nov 10th 2011
We are delighted to announce another successful migration of website from Volusion to Interprise Suite ECommerce.
Allivet, a trusted pet pharmacy online etailer selling pet vitamins and supplements were faced with challenges to increase their online presence and compete with big guys such as 1800Pet Meds and others.
Allivet used Interprise ECommerce for their Shopping cart solution so they could finally have a powerful back-end software to publish their catalog and channelize their one source.

Allivet were looking for complete Ecommerce solution provider who could make a difference in their online business and find the perfect match with InfoSourcing for their website customization, Search Engine Optimization (SEO) and multi-channel marketing to compete against the big guys.

We at InfoSourcing love customers who have products to sell to consumers and our expertise was called in to get their organic search results higher, migrate them to newer solution, integrate their online ad solutions and multi-channel marketing.

Allivet, most trusted Pet Pharmacy since 1992! has been in the business of providing pet medications,Farm and Ranch tools and veterinary supplies for more than 14-years, and have a client base made of both domestic and international customers.

We offered our innovative SEO Dashboard solution that automates your entire product catalog with breeze and ensure your website is fully optimized for search engines. We extended our services in migrating their old website to new with 301 redirects, website submissions and targeting Pay-per-click campaigns and shopping feeds program through www.OneStopFeed.com

Organic results are soaring with increase in traffic for the holidays. For all your online pet medication visit www.Allivet.com trusted source for pet pharmacy.

For all your Interprise Suite Ecommerce customization, plugins, SEO, Shopping feeds and Multi-Channel Marketing services we cover it all - ECommerce 360 visit us at InfoSourcing